Top 10 Mobile Applications of 2012

For many of the categories on this list, there are a number of mobile apps that are already available today. But what Gartner makes clear is that we're just getting started when it comes to their use.

For example, location-based services (LBS) - there still isn't one single app which everyone uses to find their friends out in the real world via their mobile phones. Instead, we have a number of similar but competing applications all vying to be the Facebook of location-based apps.

Another example is money payments - this type of service is having more of an impact in the developing world right now where access to banks is more difficult than here in the Western world where people just want the convenience of paying through their mobiles. When was the last time you paid someone or paid at checkout through your mobile phone? Never? That sounds about right.
The List

The full list is as follows:
Money Transfer: This refers to people sending money via SMS messages. Like mobile payments, this service has more appeal in developing markets for now. However, there may come a time when even using your debit card seems passé, while paying for something with actual cash seems downright ancient.
Location-Based Services: As mentioned above, there are still far too many services to choose from when it comes to location-based social networking, fragmenting the market. Your friends on Loopt are often different than those on Brightkite and that list is different than those on Foursquare. But LBS extends to more than social networks - it includes any application that taps into your phone's GPS capabilities to offer up location-based services of any kind, whether that's local business reviews or directions to the nearest Starbucks. Gartner says this will be one of the most disruptive technologies in the future, with a user base growing from 96 million in 2009 to 526 million in 2012.
Mobile Search: No, mobile search isn't new, but on the mobile platform, it may get shaken up a bit. Gartner predicts that consumers won't necessarily be sticking with the search services they know and use on the Web (think Google, Bing, Yahoo) and instead experiment with using a few different search providers that have "unique technologies" for mobile search. While that statement is a little vague, it sounds like good news for services like Taptu who have entered this field with search offerings designed from the ground-up for mobile devices.

Mobile Browsing: Saying that mobile browsing technologies will be heavily used in the future sounds a little bit like stating the obvious. But as Gartner notes, mobile browsing capabilities currently exist only on 60%+ of handsets today. By 2013, that number will climb to 80%, meaning that those who are still using the app-less,more basic feature phones will still be joining the mobile web in mass numbers over the coming years. That's also good news for web developers who can build mobile web applications to cater to this bunch as opposed to focusing all their efforts into building apps for the numerous mobile platforms like the iPhone, Android, RIM, and others.
Mobile Health Monitoring: Another technology whose impact will be felt more heavily in developing markets, mobile health monitoring is still at an early stage of maturity and implementation says Gartner. Project rollouts have been limited to pilot projects for now, but in the coming years the industry will begin to monetize these efforts by offering mobile healthcare monitoring products, services, and solutions to various care delivery organizations.
Mobile Payments: Like mobile transfers, mobile payments are more common in developing markets at the moment, but that is quickly changing. Yet even as this type of service grows, Gartner admits there will be challenges. Mobile payments will be a "highly fragmented market" where there will not be "standard practices of deployment," notes the report. That makes it sound like this is one technology that will still need some work, even when 2012 rolls around.
Near Field Communications (NFC): More popular in some European and Asian markets than in the U.S., NFC still isn't a standard feature on many of today's phones. That may be about to change, too. In late 2010, Gartner says that NFC-enabled phones will begin to ship in volume, with Asia leading deployments, followed by Europe and North America.
Mobile Advertising: Also not new but growing fast, mobile advertising is one of the most important ways to monetize mobile content. Total spending on mobile advertising in 2008 was $530.2 million and it will grow to $7.5 billion in 2012. And mobile advertising will also be used by companies alongside their other campaigns including TV, radio, print, and outdoors.
Mobile Instant Messaging: Gartner says that latent user demand and market conditions are conductive to mobile IM's future adoption. It will appeal to developing markets where mobile phones are often the only connectivity device a user owns. But will it be a major app by 2012? It seems that SMS is still the service to beat, especially in the developing world. We'll have to wait and see on this one.
Mobile Music: Sure, you have the iPhone, but what about your other options? What about mobile music services - especially those for non-iPhone devices? We're still waiting on Spotifyin the U.S., for example, and their competition too. Gartner says that we're beginning to see new innovative models in this area that will include both device (think "Comes with Music") and service bundles.

Research firm Gartner has just put out a list of the top ten mobile applications of the future. Well, not the distant future, but the far off year of 2012. Nothing on the list is all that surprising or, in many cases, even all that new. Instead, the list includes the sorts of technologies that are just now coming into their own and haven't yet seen widespread adoption as well as the already common technologies that are still experiencing growth.
What's Missing?

A glaring omission from this report is that of Augmented Reality. Gartner had even placed this technology on their "Hype Cycle for Emerging Technologies, 2009" report earlier this year. Do they not think that AR will have a major impact by 2012? Considering that's only a little over a year away, it could just be too soon for AR to see the widespread adoption that we hoped it would have by then. Or it's possible that - as some have suspected - AR is simply a "cool" way to see and interact with the world around you, but hasn't produced any "must-have," highly useful applications just yet. For example, seeing AR views of local businesses and user recommendations is fun, but is it a markedly better experience than using a service like Yelp? For many, that answer today is "no." AR needs to grow out of being a technology you use "because you can" to one you use "because you have to." Until it's the best option to perform a particular task, it may not make Gartner's next list, either.

Facebook builds tighter integration with music, TV

Facebook unveiled new ways for users to listen to music and watch TV, offering tie-ups with the likes of Spotify and Hulu, as it attempts to make media an integral part of its social networking service.

The features, which Facebook unveiled at its annual f8 developers' conference in San Francisco on Thursday, will vastly expand the types of activities that users of the social networking service can notify their friends about, from the news articles they read to the title of each song they listen to throughout the day.

 Facebook users will also be able to listen along to whatever song a friend is listening to, provided they both subscribe to the supported third-party streaming music services, such as Spotify.

 The media push comes as Facebook faces fresh competition from Google, which in June launched a rival social networking service, Google+. In recent weeks, Facebook, which counts more than 750 million users, has rolled out a bevy of changes to its service.

 "Facebook is positioning itself as not just your social graph online, but your life online," said Forrester Research analyst Sean Corcoran.

 "These changes not only help trump rival Google but will open up new opportunities," he said. "But concerns around privacy and immaturity in how to do these things effectively will make it a slow go."

 Dressed in a gray T-shirt, jeans and sneakers, Zuckerberg said the music companies partnering with Facebook, including Rhapsody and Turntable.fm, were reinventing the music industry and the business models that underlie the industry.

 "They believe that the key to making the music business work isn't trying to block you from listening to songs you haven't bought," said Zuckerberg.

 "It's trying to help you discover so many songs that you end up buying even more content than you ever would have otherwise," he said.

 Joining Zuckerberg on stage was Netflix Chief Executive and Facebook board member Reed Hastings, who said he was excited to offer tighter integration with Facebook but did not give details.

 The Washington Post Co. unveiled its Social Reader, which lets people read and share stories from the newspaper within Facebook.

 For Facebook, a deeper integration of music, movies and other media into its service makes it more likely that users will spend more time on its site, enabling the company to generate more advertising dollars.

 The company, which generated $1.6 billion in revenue in the first six months of 2011 according to a source familiar with the matter, is being closely watched by investors hoping for an initial public stock offering next year.

 Facebook also introduced an overhaul of users' personal profiles on Thursday which arranges past photos and other information into a rich, magazine-like layout. Dubbed "Timeline," the new profile serves as a sort of diary of a person's life, organized by each year they've been on Facebook.

 With Thursday's new features, Facebook users will have new ways to flag content beyond the now familiar "like" button which people click to endorse various items on the Web, from news articles to running shoes.

 Software developers whose services connect with Facebook will be able to customize the types of notifications that are broadcast to a Facebook user's friends, with terms like "watched" a video, "read" an article or even "ate" a certain dish.

 All that extra information could be a boon for advertisers.

 "With Facebook now able to collect more data in terms of what people are watching, reading, running, doing, that's more metadata which is now going to feed into what brands and marketers target," said Hussein Fazal, the CEO of AdParlor, a firm that runs Facebook advertising campaigns for companies including Groupon.

How to Make Your Internet Connection Faster, Better

OpenDNS to the Internet Connection Performance Rescue


Have you ever pointed your browser to a Web site and had to wait an inordinately long time for the page — or at least the full page — to load? This kind of slow browsing experience can be traced to a variety of causes, but among the most common are problems with the servers that are responsible for actually locating all the sites you visit, your DNS (Domain Name Service) servers.

 A free service called OpenDNS can not only help your browser display Web pages faster it also offers some useful fringe benefits such as address typo correction and phishing protection, plus site blocking, content filtering and more. Before we delve into how to use OpenDNS, let's briefly outline how the DNS system works for those who may not be familiar with it.

What's the Deal with DNS?

 Every time you type a Web site address like www.practicallynetworked.com into your browser, that "friendly" address needs to be translated into the actual IP address for the computer hosting that site. The job of the DNS server is to take the text address you type in, look it up against a database of IP addresses, and then return the correct address to your browser so that the site can be accessed.

 The DNS database is actually distributed across countless servers all over the Internet, but the specific DNS server(s) you use are generally provided by your ISP. When your router obtains its IP address information from your ISP (usually through DHCP), the addresses for the DNS servers are provided as well. These DNS server addresses are in turn passed along to each of your computers via DHCP on your own network so that they all know where to go to look up Internet addresses.

 Long story short: If DNS servers get overloaded or experience other technical problems, they may take a long time to respond to lookup requests or they may not respond at all. Some ISPs are better than others when it comes to maintaining their DNS servers, but problems are not at all uncommon. Sometimes when your Internet connection seems to be down, it may be fine but simply appear down because your ISP's DNS isn't working properly.

 But you don't necessarily need to use your ISP's DNS servers, which brings us back to OpenDNS. OpenDNS, which has been around for about 18 months, is a free DNS service anyone can use, and is more than likely faster and more reliable than the one you're using now. (I've been using it for almost a year now and like many others have found the performance to be excellent.)

How to Use OpenDNS

 So how can you take advantage of OpenDNS? All you need to do is go is update your router's DNS settings via its administrator control panel. After you've logged into your router, look for settings related to DNS — the exact location will vary depending on your router, but you'll often find it under the LAN heading or sometimes even on the first settings page you see.

 When you find the DNS configuration area, you'll probably see that it's set to automatically obtain DNS servers from your ISP. Select the option that allows you to specify your own DNS server addresses, and then enter 208.67.222.222 as the primary DNS and 208.67.220.220 as the secondary DNS (as you might guess, the secondary is used if the primary isn't available).

 Your router may or may not reboot itself once you apply the new DNS settings, but in order to make sure each of your computers is using the OpenDNS servers, you should manually obtain a new DHCP address for each of them. An easy way to do this in XP is to right-click your network connection's tray icon and select Repair. In Vista, you can verify that a particular system is using OpenDNS if you see "You're using OpenDNS" message when you browse to welcome.opendns.com.)

 After some time spent using OpenDNS, you should notice that your browser generally takes less time to find and display Web sites. Even if you don't see a perceptible increase in performance, you'll still be able to benefit from several security and convenience features. For starters, OpenDNS can fix typos in the URLs you type, so if you accidentally type www.practicallynetworked.cmo — or .co, or .cm — you'll still be taken to the site you intended instead of being greeted by error message, or worse, an ersatz site from Cameroon (which owns the .cm domain).

 If you happen to type a nonexistent site name, instead of a not found error you'll see an OpenDNS Guide page with suggested alternate links (as well as some sponsored ones, which help keep OpenDNS free). For example, I sometimes inadvertently try to access the PracticallyNetworked.com site by typing in "pracnet.com" (PracNet is an internal nickname for the site), and when I do, PracticallyNetworked.com is first among the OpenDNS suggested links. Last but not least, using OpenDNS also gets you automatic phishing protection, so if the site you want to go to is known for phishing, OpenDNS won't take you there.